The Briad Group

The Briad Group, headquartered in Livingston, New Jersey, is a diversified hospitality company with a robust portfolio that includes Wendy's franchise locations, Marriott and Hilton brand hotels, unique rooftop lounge venues, and an outdoor lifestyle shopping center.

Restaurant Operations

The Briad Group operates 108 Wendy's Old Fashioned Hamburger restaurants across New Jersey, New York, and Pennsylvania. These establishments offer a variety of made-to-order hamburgers and other menu items, adhering to Wendy's commitment to quality and freshness.

Hotel Management

In the lodging sector, The Briad Group manages hotels under the Marriott and Hilton brands. It focuses on limited-service properties such as Courtyard, Residence Inn, SpringHill Suites, Hilton Garden Inn, and Homewood Suites.

The company has developed and operated over a dozen properties in New York, New Jersey, Connecticut, and California, with plans for further expansion.

Rooftop Lounge Venues

The Briad Group has introduced unique rooftop lounge experiences including The Bradford Rooftop in Bridgewater, NJ, The Concourse Club in Wood-Ridge, NJ, and Techobesso and Love Story in San Diego, CA. These venues offer guests distinctive dining and entertainment options with scenic views.

Outdoor Lifestyle Shopping Center

The company operates the Promenade Shops at Clifton, an outdoor lifestyle shopping center in Clifton, New Jersey. It features a mix of retail and dining establishments that cater to a broad audience.

Construction Services

To support its growth, The Briad Group established Briad Construction Services in 2003. This division provides construction management, design-build, and related services for hotels and restaurants.

Since its inception, it has completed over $1 billion in projects, helping to expand and maintain the company’s hospitality portfolio.

Locations

The Briad Group operates in several major locations, including:

• Philadelphia, PA, USA
• San Diego, CA, USA

These locations host various Briad Group establishments, contributing to the company's diverse presence in the hospitality industry.

Mission and Values

The Briad Group's mission is to create positive lifelong emotional connections with teammates and guests. The company emphasizes strong leadership, diversity, and a commitment to excellence across all its operations.