Swarovski

Swarovski, founded in 1895 by Daniel Swarovski in Wattens, Austria, is renowned for its precision-cut crystal products, including jewelry, home décor, and accessories. The company has expanded its offerings to include genuine gemstones, created stones, and lighting solutions.

These products cater to a diverse global market. In recent years, under the creative direction of Giovanna Engelbert, Swarovski has undergone a significant transformation. Engelbert's vision focuses on designing bold, extravagant, and joyful pieces.

This approach resonates with a younger, more affluent audience. The strategic shift has led to a 4% increase in sales, reaching €1.8 billion in 2023, marking the first positive financial outcome since 2019.

Product Range

• Jewelry: Necklaces, earrings, rings, and bracelets, often featuring collaborations with renowned designers.
• Watches: A variety of timepieces, including women's watches and Swiss-made models.
• Accessories: Pens, key rings, handbags, and tech accessories.
• Decorations: Crystal figurines, home décor items, and seasonal ornaments.

The company operates approximately 3,000 stores across roughly 170 countries, employing over 29,000 individuals. Its global presence includes flagship stores in major cities worldwide.

Commitment to Sustainability

Swarovski's commitment to sustainability is evident in its lead-free crystal production and various environmental initiatives. The company emphasizes diversity, inclusion, and self-expression.

This commitment aligns with the philanthropic efforts of the Swarovski Foundation, which supports charitable organizations focused on positive environmental and social impact.

Locations

• Pearl City, HI, USA