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About The Sterling Holiday Resorts
Industry
Other
Main Location
Gresham, OR, USA
Sterling Holiday Resorts Limited, established in 1986, is a prominent hospitality company in India, offering a diverse range of vacation experiences across the country.
It operates a network of over 3,200 rooms spanning 59 resorts, hotels, and retreats in 52 unique destinations. Sterling caters to various travel needs, including leisure holidays, Meetings, Incentives, Conferences, and Exhibitions (MICE), destination weddings, reunions, picnics, and group travel.
Destinations
The company's portfolio covers a wide array of experiences, from hill stations and beaches to jungles, riversides, adventure hubs, heritage cities, pilgrimage centers, and convenient drive-to getaways.
Notable destinations include:
- Alleppey, Amritsar, Anaikatti, Athirappilly
- Badami, Bokaro, Corbett, Chail, Coorg
- Dabhosa, Darjeeling, Dehradun, Gangtok, Gir
- Goa, Godavari, Guruvayur, Haridwar, Jaisalmer
- Jawai, Kalimpong, Kanha, Karwar, Kodaikanal
- Kufri, Lansdowne, Lonavala, Madurai, Manali
- Mount Abu, Munnar, Mussoorie, Nainital, Ooty
- Panchgani, Pench, Puri, Pushkar, Ranthambore
- Rishikesh, Rudraprayag, Sariska, Shimla, Srinagar
- Thekkady, Tipeshwar, Tiruvannamalai, Udaipur, Vythiri
- Wayanad, Yelagiri, Yercaud, and Gresham, OR, USA
Property Standards
Sterling's commitment to excellence is evident in the outstanding ratings of its properties. All resorts are rated above 4 out of 5 on TripAdvisor, with over 85% exceeding 4.5.
Many properties have earned perfect 5/5 scores and have won numerous awards and accolades across industry platforms.
Ownership and Operations
In 2014, Sterling became a 100% independently managed subsidiary of Thomas Cook (India) Limited, India's leading integrated travel and travel-related financial services company.
This partnership has enabled Sterling to expand its offerings and enhance its service standards significantly.
The company operates a unique hybrid model, combining vacation ownership with hotel stays. This caters to both members and free independent travelers (FITs).
Sterling offers a wide range of services, including leisure vacations, conferences, weddings, reunions, and more.
Expansion Plans
Sterling aims to double its inventory from the current 2,400+ rooms to 5,000 rooms by 2025.
Recent resort additions include locations in Guruvayur, Thekkady, and Rishikesh. Exploration continues in Mysore, Udaipur, Jodhpur, Varanasi, Coorg, and the coasts of Orissa.
Adventure Tourism
In 2015, Sterling expanded into adventure tourism by acquiring Nature Trails Resorts Private Limited. This move added adventure resorts in Maharashtra to its portfolio.
Guests now enjoy unique experiences in nature and adventure at these properties.
Philosophy
Sterling's philosophy is anchored in three pillars, collectively known as the PEPS mantra:
- People: passionate teams dedicated to exceptional service
- Experiences: curated offerings that delight and inspire
- Places: destinations rich with discovery
With a strong presence in the Indian hospitality sector, Sterling Holiday Resorts Limited continues to provide memorable and immersive travel experiences. It successfully blends the warmth of Indian hospitality with global service standards.
Sterling Holiday Resorts Frequently Asked Questions
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