SimpleeBeautiful

SimpleeBEAUTIFUL is a luxury beauty, lifestyle, and wellness brand founded by internationally renowned celebrity stylist and texture expert, Diane Da Costa. Located in New York, NY, the brand offers a comprehensive range of services and products tailored to individuals with curly, coily, and straight hair textures.

Salon Services

At the heart of SimpleeBEAUTIFUL is its boutique salon, the CurlyTexturedBAR, situated at 115 Edgecombe Avenue in Harlem, New York. The salon specializes in precision cuts, custom blended color, blow-outs, smooth-outs, and various styling techniques for all hair types.

Additionally, they offer protective styles and crochet extensions, utilizing top-tier clean, organic, and vegan brands such as Eden BodyWorks, Amika, and Paul Mitchell Hemp Tea Tree.

Consultations and Education

SimpleeBEAUTIFUL provides in-depth consultations including hair and scalp analysis, texture determination, and personalized product recommendations. These sessions also cover healthy lifestyle options and styling techniques, ensuring clients receive holistic care.

For industry professionals and students, the brand offers the Curly Textured Academy, featuring masterclasses led by Diane Da Costa, focusing on textured hair education.

Texture Certification Program

In partnership with TRESemmé, SimpleeBEAUTIFUL launched the Texture Certification Program to address the lack of training in textured hair care within the beauty industry.

This initiative aims to certify over 1,000 stylists nationwide, enhancing their skills in managing textured, curly, and coily hair types.

Retail Products

The brand's retail offerings include the SimpleeBEAUTIFUL DryGlove™, a high-quality microfiber hair-drying accessory, and the Original Nourish & Shine, an all-natural hair butter.

These products complement the salon services and promote healthy hair care routines.

Locations

SimpleeBEAUTIFUL operates primarily in New York, NY. Its flagship salon is located at 115 Edgecombe Avenue, Harlem, NY 10030.

Additional locations include:

• 445 Hamilton Avenue, White Plains, NY 10601
• New York, NY, USA

Through its diverse services, educational programs, and product offerings, SimpleeBEAUTIFUL is dedicated to empowering individuals to embrace and care for their natural hair textures.

The brand fosters a community that celebrates beauty in all its forms.