Rubio's Restaurants, Inc.

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio's Baja Grill, is an American fast-casual restaurant chain specializing in Mexican cuisine with a focus on seafood, particularly fish tacos. Founded in 1983 by Ralph Rubio in San Diego, California, the chain has grown to operate, license, or franchise 82 restaurants as of January 2025, primarily in California, Arizona, and Nevada.

The menu at Rubio's features a variety of coastal-inspired dishes, including tacos, burritos, quesadillas, salads, and bowls. Signature items like the Original Fish Taco® are made with responsibly sourced seafood, aligning with the company's commitment to sustainability.

In addition to seafood options, Rubio's offers choices such as steak, chicken, and vegetarian items to cater to diverse tastes.

Over the years, Rubio's has expanded its offerings to include catering services, making it convenient for customers to enjoy their favorite dishes at events and gatherings. The company also provides a rewards program, allowing patrons to earn points for free Rubio's items, enhancing customer engagement and loyalty.

Despite facing challenges, including store closures and bankruptcy filings in 2020 and 2024, Rubio's continues to operate 86 restaurants across California, Arizona, and Nevada. The company remains headquartered in Carlsbad, California, and is dedicated to delivering fresh, coastal-inspired flavors to its customers.

Locations

Rubio's has a strong presence in the Los Angeles area with several locations offering a variety of signature dishes. These locations include:

• Glendale: 249 N. Glendale Avenue, Suite B, Glendale, CA 91206
• Irvine: 17655 Harvard Avenue, Irvine, CA 92614
• Brea: 705 E Birch St, Brea, CA 92821
• Cerritos: 12751 Towne Center Dr, Cerritos, CA 90703
• La Habra: 1401 W Imperial Hwy, La Habra, CA 90631
• Orange: 20 City Blvd W, Ste F8, Orange, CA 92868

Additionally, Rubio's Restaurants, Inc. is headquartered in Los Angeles, CA, USA, further anchoring its presence in the California market.