Royal Cup, Inc.

Royal Cup, Inc. is a family-owned company that has been a leader in sourcing, roasting, blending, and distributing high-quality coffees and teas since 1896. Founded as the Batterton Coffee Company, it was renamed Royal Cup Coffee after being acquired by the Smith family in 1950.

Over the years, Royal Cup has expanded its operations to become a nationwide distributor, serving a diverse clientele that includes restaurants, hotels, offices, healthcare facilities, and convenience stores.

The company's product offerings are extensive, encompassing a variety of coffees, teas, juices, and allied beverages. Royal Cup is renowned for its commitment to quality, sourcing beans from well-known origins worldwide and roasting them to perfection in its state-of-the-art facility.

This dedication ensures that each cup delivers a rich and consistent flavor profile. In addition to its beverage products, Royal Cup provides comprehensive services such as loaned beverage equipment, customer service, administrative and marketing support, and distribution through nearly 70 centers across the country.

Core Standards

The company's mission is to be the chosen partner for customers nationwide, establishing itself as the industry leader in its field. This vision is supported by a set of core standards that guide their operations:

• One Team, One Cup
• VICTORS, Not Victims
• AS IF
• Patience, Fortitude, Resiliency
• Nitty Gritty
• Match Me!

These standards shape the company's culture and drive its success, ensuring that every team member is aligned with Royal Cup's commitment to excellence.

Awards and Recognition

Royal Cup's dedication to quality and customer satisfaction has been recognized through various awards and accolades. These include the Commercial Conservation Award from the Alabama Environmental Council in 2016 and the Manufacturing Innovation of the Year Award from Pro Food World in 2019.

Headquarters and Locations

With its headquarters in Birmingham, Alabama, Royal Cup operates multiple locations across the United States. These include:

• Mobile, AL
• North Las Vegas, NV
• Albuquerque, NM
• Richmond, VA

This extensive network enables the company to effectively serve its diverse clientele by providing tailored beverage solutions that meet the unique needs of each customer.

In summary, Royal Cup, Inc. stands as a testament to over a century of dedication to quality, innovation, and customer service in the coffee and tea industry. Its comprehensive product offerings and unwavering commitment to excellence make it a preferred partner for businesses seeking premium beverage solutions.