Roblox

Roblox Corporation, founded in 2004 by David Baszucki and Erik Cassel, is an American video game developer headquartered in San Mateo, California. The company is renowned for its flagship product, Roblox, an online game platform and game creation system that enables users to design, share, and play games created by themselves or others.

Roblox serves as a dynamic platform where millions of developers and players converge to create and experience a vast array of user-generated games, officially referred to as "experiences." These experiences span various genres, from role-playing games to obstacle courses, all crafted using Roblox Studio, the platform's intuitive game development tool.

This accessibility has fostered a thriving community with over 85.3 million daily active users as of February 2025.

A distinctive feature of Roblox is its virtual economy, centered around the in-game currency known as Robux. Players can purchase Robux with real-world money, which can then be used to acquire virtual items, avatar accessories, and access to premium experiences.

Through the Developer Exchange program, creators have the opportunity to convert their earned Robux into real currency, providing a monetization avenue for developers.

In addition to its gaming platform, Roblox has expanded its offerings to include Guilded, a community platform designed to enhance communication and collaboration among gaming communities, and Bloxlink, a tool that integrates Roblox with Discord servers.

Roblox's commitment to innovation is evident in its continuous development of new features and partnerships. In 2024, the company introduced paid video games on its platform, allowing developers to price certain games in real currency for desktop users.

There are plans to extend this feature to all devices. This initiative aims to provide creators with additional revenue streams and enhance the platform's monetization capabilities.

The company has also been proactive in fostering collaborations with major brands to create branded experiences within the Roblox universe. For instance, companies like Ikea have launched virtual stores on Roblox, engaging younger audiences in innovative ways.

These partnerships not only expand the platform's content but also offer brands a unique avenue to connect with consumers.

Locations

• San Francisco, CA, USA (Headquarters)
• San Mateo, California
• India

Summary

Roblox Corporation has established itself as a pivotal entity in the gaming industry, offering a versatile platform that empowers users to create, share, and enjoy a diverse array of interactive experiences.

The company's innovative approach to user-generated content, virtual economy, and strategic partnerships continues to drive its growth and influence in the digital entertainment landscape.