Proper Cloth

Proper Cloth is a New York-based menswear brand specializing in custom-made clothing, particularly men's dress shirts, suits, jackets, trousers, and accessories. Founded in 2008 by Seph Skerritt, the company revolutionized the custom clothing industry by integrating technology with traditional tailoring techniques to offer a personalized and efficient shopping experience.

At the core of Proper Cloth's offerings is its innovative "Smart Sizes" system, a proprietary algorithm that enables customers to receive expertly tailored shirts without the need for in-person fittings. Customers answer a series of questions about body measurements, posture, and preferences to obtain a custom fit.

This approach has been refined over time, with the algorithm learning from hundreds of thousands of customers to improve its accuracy and deliver a perfect tailored fit.

Product Selection and Fabrics

The company offers an extensive selection of over 650 fabrics, sourced from renowned mills worldwide, including Portugal, Italy, and Japan. This diverse range allows customers to choose from numerous materials, colors, and patterns to create garments that reflect their personal style.

Proper Cloth also provides a wide array of design options such as various collar styles, cuffs, and fits, ensuring that each piece is tailored to individual specifications.

Performance and Product Expansion

In 2023, Proper Cloth enhanced its customer service by reducing production and shipping times. Custom shirts were produced and shipped in under 10 days, achieving on-time delivery for 98.5% of orders.

The company expanded its product line by:

• Introducing new shirt fabrics
• Adding tailored clothing fabrics
• Launching casual pant fabrics
• Releasing new pants such as the Amalfi Pant and Versa Pant

Customer Satisfaction

Proper Cloth’s commitment to quality has garnered a loyal following. The company has received over 140,000 five-star reviews, highlighting dedication to high-quality, well-fitting clothing products.

Locations

Alongside its strong online presence, Proper Cloth operates physical showrooms to offer customers in-person experiences. These showrooms provide opportunities to view fabric swatches and receive personalized assistance.

Showroom locations include:

• New York City
• Washington, D.C. (planned for 2025)
• Evanston, IL, USA

Overall

Proper Cloth stands out in the custom clothing industry by combining technological innovation with traditional craftsmanship. It offers men a personalized and efficient way to acquire high-quality, well-fitting apparel.