Primo Water

Primo Brands Corporation is a leading North American branded beverage company specializing in healthy hydration solutions. Established in November 2024 through the merger of Primo Water Corporation and BlueTriton Brands, Inc., Primo Brands offers a diverse portfolio of water products and services designed to promote a healthier, more sustainable lifestyle.

Product Portfolio

Primo Brands' extensive range of products includes:

• Bottled Water: A variety of options such as purified, spring, mineral, sparkling, and flavored essence waters.
• Water Dispensers: Innovative dispensers available for purchase or rental, facilitating convenient access to water at home or in the workplace.
• Self-Service Refill Stations: Over 23,500 refill stations across North America, allowing customers to refill their bottles with purified water.
• Water Filtration Systems: Advanced filtration units that purify tap water directly, ensuring high-quality drinking water.
• Coffee Services: Offering coffee products and services to complement hydration solutions.

These products are marketed under various brands, including Poland Spring®, Pure Life®, Saratoga®, Mountain Valley®, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Zephyrhills®, Primo Water®, Sparkletts®, Splash®, and AC+ION®.

Services

Primo Brands operates several key services:

• Water Direct: Direct delivery of water solutions to homes and businesses, ensuring convenient access to hydration.
• Water Exchange: A program where customers can purchase pre-filled, multi-use water bottles at approximately 26,500 retail locations and exchange them after use for a discount on the next purchase.
• Water Refill: Self-service refill stations available at over 23,500 locations, enabling customers to refill their bottles with purified water.

These services are designed to provide sustainable hydration solutions and reduce plastic waste.

Sustainability Initiatives

Primo Brands is committed to environmental responsibility. Each 5-gallon Primo Water bottle can keep 1,000 single-use water bottles out of landfills and oceans.

The company strives to minimize its environmental footprint through energy-efficient processes and responsible sourcing.

Headquarters and Operations

The company is headquartered in Tampa, Florida, with dual headquarters in Stamford, Connecticut, following the merger.

Primo Brands operates across North America, serving over 1.8 million homes and businesses. It covers 90% of the U.S. population and 80% of the Canadian population.

The company also serves over 35,000 retail locations with its water exchange and refill stations.

Locations

• Tampa, Florida, USA
• Stamford, Connecticut, USA
• Tacoma, WA, USA

Recent Developments

In November 2024, Primo Water Corporation merged with BlueTriton Brands, Inc., creating Primo Brands Corporation. This strategic move has positioned the company as a leading player in the North American healthy hydration sector.

It boasts an extensive portfolio of iconic beverage brands and unparalleled distribution capabilities.

Through its comprehensive product offerings, innovative services, and commitment to sustainability, Primo Brands Corporation continues to lead the way in providing high-quality hydration solutions across North America.