Peet's

Peet's Coffee, founded in 1966 by Alfred Peet in Berkeley, California, is a renowned specialty coffee roaster and retailer. It introduced the United States to its darker roasted Arabica coffee in blends including French roast and espresso-appropriate grades.

The company offers freshly roasted beans, brewed coffee, espresso beverages, and bottled cold brew. Peet's coffee is sold in over 14,000 grocery stores across the United States.

Retail Locations

As of 2025, Peet's operates more than 250 retail locations in 13 states. These include:

• California
• Washington D.C.
• Virginia
• Tennessee
• Nevada
• Washington
• Oregon
• Colorado
• Illinois
• Massachusetts
• Maryland
• Berwyn, IL, USA
• Hawthorne, CA, USA
• San Francisco, CA, USA
• Carlsbad, CA, USA
• Santa Rosa, CA, USA

The company also expanded internationally, opening a location in Shanghai, China in 2018.

Corporate History and Mergers

In 2015, Peet's merged with Jacobs Douwe Egberts (JDE), a Dutch multinational coffee and tea company, resulting in the formation of JDE Peet's. This merger brought together over 50 beverage brands, including Jacobs, L'OR, and Douwe Egberts.

Commitment to Quality and Sustainability

Peet's is known for its commitment to quality and sustainability. In 2007, it opened the first LEED Gold Certified roastery in the United States.

The company has been involved in various community initiatives such as partnerships with universities and supporting coffee research programs.

Recent Strategic Initiatives

In 2025, JDE Peet's launched the "Reignite the Amazing" strategy, focusing on streamlining its product portfolio and organizational structure.

This strategy centers around three "Big Bets": Peet's, L'OR, and ten key brands led by Jacobs. The goal is to achieve €500 million in net productivity savings by 2027 with over half already targeted before then.

Industry Presence

Peet's continues to be a major player in the coffee industry, offering a wide range of products and maintaining a strong presence both domestically and internationally.