Oriental Trading Company

Oriental Trading Company, established in 1932 by Harry Watanabe in Omaha, Nebraska, has grown into the nation's largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies.

With a diverse product range exceeding 60,000 unique items, the company caters to individuals, nonprofits, churches, and schools, offering budget-friendly solutions to make life's moments more special.

Product Offerings

• Party Supplies: Oriental Trading provides an extensive selection of decorations, favors, tableware, and themed items suitable for various occasions, including birthdays, holidays, and special events.
• Arts and Crafts: The company offers a wide array of craft kits, art supplies, and DIY projects designed to inspire creativity in both children and adults.
• Toys and Novelties: From educational toys to novelty items, Oriental Trading supplies products that entertain and engage, making them ideal for parties, classrooms, and events.
• School Supplies: Educators can find a variety of classroom essentials, including bulletin board sets, learning tools, and educational crafts, all aimed at enhancing the learning experience.

Acquisitions and Expansion

In 2013, Oriental Trading expanded its portfolio by acquiring MindWare Holdings, Inc., a manufacturer and retailer of educational toys.

In 2014, the company acquired SmileMakers, a leading brand specializing in patient giveaways and promotional products for the dental and healthcare markets.

Environmental Commitment

The company demonstrates a strong dedication to environmental sustainability by partnering with paper mills that promote reforestation and recycling tons of boxes and paper each year.

This effort aims to reduce the use of natural resources and minimize environmental impact.

Headquarters and Locations

Oriental Trading Company is headquartered in Omaha, Nebraska, USA.

• Omaha, NE, USA