Lulus.com

Lulus.com is a premier online retailer specializing in chic and on-trend women's fashion, offering a curated selection of dresses, tops, shoes, and accessories that embody affordable luxury. Founded in 1996 by mother-daughter duo Debra Cannon and Colleen Winter, the company began as a vintage shop in Chico, California, before transitioning to its current e-commerce model in 2005.

Corporate Headquarters and Offices

Headquartered in Chico, California, Lulus has expanded its presence with offices in:

• Los Angeles, California
• Easton, Pennsylvania
• Hawthorne, California

In December 2023, the company opened its first physical store, Lulus on Melrose, located at 8303 Melrose Ave., Los Angeles, CA 90069. This store offers a curated selection of must-have separates, dresses, accessories, and going-out looks, with offerings refreshed weekly.

Company Culture and Values

Lulus is committed to providing superior customer service and a personalized shopping experience. The company emphasizes a fun and casual work environment that fosters innovation and teamwork.

Core values such as All Voices, All In, and Always Evolving guide the company's culture and operations.

Collaborations and Product Offerings

In May 2024, Lulus partnered with Levi Strauss & Co. to launch the "Lulus Loves: Levi’s®" capsule collection. This collection features classic denim styles like trucker jackets, jeans, cutoff shorts, and jumpsuits.

This collaboration underscores Lulus' dedication to offering timeless and versatile fashion options to its customers.

Mission and Future Outlook

Lulus' mission is to empower women through fashion that inspires confidence while providing exceptional customer service worldwide.

The company continues to evolve by expanding its product offerings and enhancing the shopping experience to meet the diverse needs of its global customer base.