Luckin Coffee

Luckin Coffee Inc. is a Chinese coffee company and coffeehouse chain founded in Beijing in 2017. Since its inception, the company has experienced rapid growth, expanding to over 24,000 stores globally by June 2025.

The company operates a technology-driven retail model, offering a range of coffee, tea, and food products through its mobile app and physical stores. Customers can place and pay for orders online, enhancing convenience and operational efficiency.

The store network includes pick-up stores, relax stores, and delivery kitchens, aiming to maximize convenience and improve brand recognition.

U.S. Market Expansion

In July 2025, Luckin Coffee expanded into the U.S. market by opening locations in:

• New York City, including Greenwich Village and the NoMad neighborhood
• Bayonne, NJ
• Hoboken, NJ

These stores feature a full suite of intelligent equipment for quick, customized drink preparation and integrate with payment platforms like Apple Pay and PayPal. This offers a seamless "order online + in-store pickup" experience.

Menu Offerings

The U.S. menu includes classic coffee offerings like Americanos and lattes, as well as popular items from China such as the Coconut Latte and Velvet Latte.

The company also introduced locally tailored products, including:

• Creative cold brews such as Raspberry Cold Brew and Blood Orange Cold Brew
• New flavors in the Refreshers series, such as Ruby Ocean and Pink Sunrise

Market Position

Luckin Coffee's rapid expansion and innovative approach have made it a significant player in the global coffee industry, challenging established brands and introducing new concepts to the market.