Later

Later is a leading social and influencer marketing platform that empowers brands to create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

Founded in 2014, Later offers a comprehensive suite of tools designed to streamline social media management and influencer marketing efforts.

Flagship Products

• Later Social™: A social media management solution that allows users to create, edit, and schedule posts across platforms like Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. Features include Best Time to Post recommendations and analytics to optimize content performance.
• Later Influence™: An influencer marketing solution automating campaign management by providing strategic alignment, campaign insights, and content creation services. This tool helps brands discover, recruit, and manage influencers effectively.
• Later Link in Bio: A customizable mini website tool for Instagram and TikTok profiles, enabling users to drive traffic directly to their website, online shop, or blog from social media profiles.

In 2024, Later launched over 6,886 campaigns and served more than 570 brands, highlighting its significant impact in the social media and influencer marketing landscape.

The platform is trusted by top social media companies with partnerships and integrations including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

Locations

• Skokie, IL, USA
• Boston, Massachusetts, USA: Later's headquarters.
• Vancouver, British Columbia, Canada: Additional office supporting operations.

Acquisition and Strategic Growth

In April 2022, Later was acquired by Mavrck, a leading influencer marketing solution. This acquisition aims to integrate Later's social media management tools with Mavrck's influencer marketing platform.

This strategic move enhances creator measurement and monetization, benefiting brands and influencers alike.

Mission and Vision

Later's mission is to build the world's first Social Revenue Platform™, enabling social media managers, influencer managers, and creators to collaborate on content seamlessly.

By providing a unified platform, Later helps marketers create high-performing content and engage in authentic collaborations with creators to achieve reliable performance and repeatable growth.