Jones Road Beauty

Jones Road Beauty is a clean beauty brand founded by renowned makeup artist Bobbi Brown in 2020. The brand focuses on creating high-performance, multi-purpose makeup products that enhance natural beauty without compromising on quality or safety.

Jones Road Beauty emphasizes simplicity and versatility, offering products suitable for all skin types, tones, and ages.

The brand's philosophy centers on clean beauty, avoiding over 2,700 potentially harmful ingredients, including phthalates, sulfates, petrolatum, PEGs, and more.

This commitment ensures that all products are free from harsh chemicals, providing formulations that are both effective and safe for consumers.

Product Line and Offerings

Jones Road Beauty's product line includes a range of makeup essentials designed for effortless application and natural results.

• Miracle Balm: A versatile balm that adds a subtle glow to the skin, enhancing its natural radiance.
• What The Foundation: A lightweight foundation providing buildable coverage, creating a flawless complexion without feeling heavy.
• The Face Pencil: A multi-purpose pencil that can be used as a concealer, highlighter, or eyeshadow, offering convenience and versatility.
• The Brow Gel: A tinted gel that shapes and defines brows, available in multiple shades to suit various hair colors.

In addition to makeup, Jones Road Beauty offers skincare products complementing their makeup line, ensuring a holistic approach to beauty.

Their skincare range includes cleansers, moisturizers, and treatments designed to nourish and prepare the skin for makeup application.

Locations

Jones Road Beauty operates several retail locations across the United States, providing customers with the opportunity to experience their products firsthand and receive personalized makeup services.

Notable store locations include:

• Montclair, NJ: The flagship store located at 111 Grove St, Montclair, NJ 07042.
• Greenwich Village, NY: Situated at 37 Greenwich Ave, New York, NY 10014.
• Williamsburg, NY: Located at 101 Metropolitan Ave, Brooklyn, NY 11249.
• Austin, TX: Opened on April 17, 2025, at 1714b S. Congress Ave., Austin, TX.
• Jersey City, NJ
• Bayonne, NJ
• Union City, NJ

These locations offer a range of services, including makeup lessons, shade matching, and private events, allowing customers to engage with the brand in a personalized setting.

Company Mission and Outlook

Jones Road Beauty continues to expand its presence, aiming to make clean, high-performance beauty products accessible to a broader audience.

With a commitment to quality, inclusivity, and sustainability, the brand has established itself as a leader in the clean beauty movement.