IT'SUGAR

IT'SUGAR is a dynamic and innovative candy retailer that has redefined the traditional candy store experience. Founded in 2006 by Jeff Rubin, a seasoned professional in the confectionery industry, the company has rapidly expanded to over 100 locations across the United States and Canada.

The brand's mission is to provide a humorous escape from everyday life, offering a space where customers can indulge in a world with fewer rules and more sugar. This vision is realized through their unique product offerings, vibrant store ambiance, and dedicated team.

Product Offerings

IT'SUGAR specializes in a wide array of confectionery products, ranging from classic chocolates and gummies to novelty items and exclusive merchandise. Their product line includes:

• Traditional Candies: A diverse selection of chocolates, gummies, lollipops, and mints.
• Novelty Items: Unique and outlandish candy innovations that celebrate lighthearted rebellion.
• Exclusive Merchandise: Candy-inspired fashion apparel, accessories, and novelty gift items.

This extensive range ensures that there is something for every sweet tooth, from the classic to the adventurous.

Store Ambiance

Each IT'SUGAR location is designed to be an immersive experience, characterized by:

• Vibrant Colors: Bright and bold color schemes that create an energetic atmosphere.
• Loud Music: Upbeat tunes that enhance the lively environment.
• Lighthearted Rebellion: An ambiance that encourages customers to smile and laugh out loud without judgment.

This unique store environment fosters a sense of joy and excitement, making each visit memorable.

Locations

As of July 2024, IT'SUGAR operates 114 locations across 28 states and territories in the United States, with California and Florida each hosting 16 stores, and New York having 11.

Notable locations include key U.S. stores as well as international sites. The company strategically places its stores in high-traffic areas such as shopping malls and popular tourist destinations.

• New York City, NY: Multiple locations, including one on the Magnificent Mile.
• Las Vegas, NV: Several stores catering to locals and tourists.
• Miami, FL: Includes a flagship store in the American Dream mall.
• San Francisco, CA: Serving the Bay Area community.
• Chicago, IL: A 2,000 square foot store on the Magnificent Mile.
• West Edmonton Mall, Canada: The first Canadian location, offering a candy department store experience.
• Emeryville, CA, USA
• Tulsa, OK, USA

Company Culture and Values

IT'SUGAR's culture is built on optimism, a sense of humor, passion, and ownership. The company values its employees and fosters an environment where they can thrive and contribute to the brand's success.

In summary, IT'SUGAR has successfully transformed the candy shopping experience into an engaging and entertaining adventure. With its diverse product offerings, vibrant store environments, and strategic locations, it continues to delight customers and expand its presence in the confectionery retail industry.