icebreaker
About The icebreaker
Industry
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Icebreaker is a New Zealand-based company specializing in merino wool outdoor and performance clothing. Founded in 1995 by Jeremy Moon, the company has grown to become a global leader in natural performance apparel. It offers a wide range of products for men, women, and children.
The product line includes base layers, tops, t-shirts, sweaters, hoodies, jackets, socks, underwear, and accessories. Icebreaker is renowned for its commitment to sustainability, using natural fibers and adhering to environmental and social ethics.
In 2018, Icebreaker was acquired by VF Corporation, a major player in the apparel industry. This acquisition further strengthened its market presence.
Company Locations
Icebreaker operates globally, with offices in several key cities:
- Auckland, New Zealand
- Vancouver, Canada
- Portland, Oregon, USA
- Munich, Germany
- Zurich, Switzerland
- Annecy, France
- Melbourne, Australia
- Thornton, Colorado, USA
In the United States, the company has a presence in Portland, Oregon, and Thornton, Colorado.
Sustainability Initiatives
In 2020, Icebreaker launched its "Move to Natural" campaign. The campaign aims to eliminate plastic from its products by 2023. This initiative reflects the company's dedication to environmental sustainability and innovation.
Overall, Icebreaker continues to lead in the natural performance apparel market by offering high-quality, sustainable products that connect people with nature.