Headquarter Automotive

Headquarter Automotive is a Florida-based, award-winning automotive group owned and operated by Jeronimo M. Esteve for over 32 years. It is recognized as the largest Hispanic-owned dealership in the United States. The company has a proven track record of transforming underperforming dealerships into profitable and award-winning businesses.

The company operates a diverse portfolio of dealerships, each offering unique services and vehicles.

Dealerships

• Headquarter Toyota: Located in Hialeah, Florida, this flagship dealership has been recognized as a top 1% Toyota dealer nationwide and a leading Southeast Toyota dealer for more than 32 years.
• Headquarter Honda: Established in 2010 in Clermont, Florida, it earned the prestigious Honda President’s Award in 2013 and 2016, quickly becoming a leader in customer service.
• Headquarter Mazda: Opened in 2016, this LEED-certified dealership has set monthly sales records and is known for exceptional customer satisfaction.
• Headquarter Hyundai: Acquired in 2013, this dealership successfully turned around operations, leading the district in customer satisfaction and becoming a high-volume store in the Orlando district.

Services and Awards

Beyond vehicle sales, Headquarter Automotive provides financing options, vehicle maintenance, and maintains a strong commitment to customer satisfaction.

The company has received multiple honors, including eight Toyota President’s Cabinet Awards—the highest dealership honor—and the J.D. Power 2022 Dealer of Excellence Award.

Philosophy and Training

Headquarter Automotive follows Toyota’s Kaizen philosophy, emphasizing continuous improvement to enhance facilities and personalize purchasing and servicing experiences.

Associates regularly attend client-focused seminars, including partnerships with the Ritz Carlton Hotel, to deliver a high-caliber customer service experience.

Executive Team

• Jeronimo M. Esteve III – President & CEO
• Judy Farcus Serra – Chief Financial Officer
• Jeronimo Jose Esteve IV – Vice President of Sales and General Manager
• Alexandra Esteve – Vice President of Marketing

Location and Reach

The company primarily operates in Florida with dealerships in:

• Hialeah
• Clermont
• Sanford
• Miami
• Orlando

Headquarter Automotive has serviced over two million customers and continues to strive for excellence in the automotive industry.