Hard Rock International (USA), Inc.
Hard Rock International (USA), Inc.
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About Hard Rock International (USA), Inc.
Hard Rock International (HRI) is a globally recognized brand that seamlessly blends hospitality, entertainment, and music culture. Established in 1971, the company has expanded its footprint to over 70 countries, operating more than 290 venues, including Hard Rock Cafes, Hotels, Casinos, Rock Shops®, and Live Performance Venues.
Hard Rock Cafes
The cornerstone of HRI's offerings, Hard Rock Cafes provide a unique dining experience that combines American cuisine with a vibrant atmosphere. Each cafe is adorned with an extensive collection of authentic music memorabilia, featuring over 86,000 pieces, including iconic items like Eric Clapton's guitar.
These establishments serve as cultural hubs, hosting live music performances and events that celebrate the rich history of rock and roll.
Hard Rock Hotels and Casinos
HRI's portfolio includes a diverse range of hotels and casinos, offering guests luxurious accommodations and world-class gaming experiences. Notable properties include the Hard Rock Hotel & Casino in Tampa and Hollywood, Florida, both owned and operated by the Seminole Tribe of Florida.
These destinations feature upscale amenities, entertainment venues, and a variety of dining options, all infused with the brand's signature rock and roll flair.
Rock Shops® and Live Performance Venues
The Rock Shops® offer a curated selection of music-inspired merchandise, allowing fans to take a piece of the Hard Rock experience home. Live Performance Venues, known as Hard Rock Live, host a variety of events, from concerts to comedy shows, providing entertainment that resonates with music enthusiasts worldwide.
Hard Rock Digital
In 2020, HRI expanded its reach into the digital realm with the launch of Hard Rock Digital, an online sportsbook, retail sportsbook, and internet gaming platform. This venture reflects the company's commitment to innovation and its ability to adapt to evolving entertainment trends.
Global Presence
Hard Rock International's venues are strategically located in major cities and tourist destinations across the globe, including iconic locations such as London, New York, San Francisco, Sydney, and Dubai.
The brand's expansion continues with new projects in cities including Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and various locations in China.
Awards and Recognition
The company's dedication to excellence has been recognized through numerous accolades, including being named a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021.
Hard Rock has also been honored by Forbes among the World's Best Employers and Best Employers for Women, Diversity, and New Grads.
Locations in the United States
Hard Rock International operates several venues in the United States, including:
- Gary, Indiana: Hard Rock Hotel & Casino Northern Indiana
- Sacramento, California: Hard Rock Hotel & Casino Sacramento at Fire Mountain
- Atlantic City, New Jersey (nearby locations: Collingswood, Hoboken)
- Biloxi, Mississippi
- Tulsa, Oklahoma
- Sioux City, Iowa
- Stateline, Nevada: Hard Rock Hotel & Casino Lake Tahoe
- New Orleans, Louisiana
- Dominican Republic: Hard Rock Hotel & Casino Punta Cana
- Mexico: Hard Rock Hotel & Casino Riviera Maya
- Additional US Locations: Cincinnati, OH; Rockford, IL; Hammond, IN;
These venues offer a combination of gaming, entertainment, dining, and accommodations, all infused with the brand's signature rock and roll spirit.
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