H-E-B Grocery Company, LP

H-E-B Grocery Company, LP, commonly known as H-E-B, is a privately held American supermarket chain headquartered in San Antonio, Texas. Established in 1905, H-E-B has grown to operate over 435 stores across Texas and northeast Mexico, making it one of the largest privately held companies in the United States.

The company offers a diverse range of products and services. These include bakery items, dairy products, deli meats, frozen foods, gasoline, general groceries, meat, pharmacy services, produce, seafood, snacks, and toys.

Additionally, H-E-B provides services such as auto, health, fuel, ticket sales, utilities, and licenses to its customers, enhancing their shopping experience.

Store Formats

H-E-B operates several store formats to cater to different customer needs:

• H-E-B Stores: Traditional supermarkets offering a wide array of products.
• H-E-B Plus!: Expanded stores that include general merchandise alongside groceries, such as entertainment and housewares.
• Central Market: An upscale organic and fine foods retailer.
• Mi Tienda: Stores focusing on Hispanic foods and products.
• Joe V's Smart Shop: Discounted grocery stores offering lower-priced items.

Market Position in 2024

In 2024, H-E-B and its affiliated stores—including Central Market, H-E-B Plus, Joe V's Smart Shop, and Mi Tienda—maintained a leading position in the Houston grocery market.

They held a 25.2% market share, surpassing competitors like Kroger and Walmart, highlighting H-E-B's strong presence and customer loyalty in the region.

Community Involvement

H-E-B is recognized for its charitable contributions. The company donates 5% of its annual pre-tax profits to causes in the areas where it operates. These include education initiatives and food banks, showing its commitment to community support.

Brand and Mascot

The company's official mascot, H-E-Buddy, is an anthropomorphic brown grocery bag with various groceries sticking out of it. This mascot symbolizes the brand's friendly and approachable image, reinforcing customer connection.

Locations

H-E-B Grocery Company, LP has locations in:

• Galveston, TX, USA
• Texas City, TX, USA
• Sugar Land, TX, USA
• Conroe, TX, USA

H-E-B's commitment to quality products, customer service, and community involvement has solidified its reputation as a beloved and trusted retailer in Texas and beyond.