GPC (Gillette Pepsi Companies)

GPC (Gillette Pepsi Companies) is a family-owned, independent distributor of Pepsi and a diverse range of other refreshing beverages. Established in 1937 by Norman Gillette, Sr., the company began in Viroqua, Wisconsin, with a single delivery truck.

By 1940, operations expanded to La Crosse, Wisconsin. In 1943, GPC acquired franchises in Rochester and Mankato, Minnesota, solidifying its presence in the Midwest.

Product Offerings

Over the decades, GPC has broadened its product portfolio to include a variety of beverages such as:

• soft drinks
• water
• tea
• coffee
• mixers
• sports drinks
• energy drinks
• juices

This expansion ensures the company meets the diverse preferences of its customers across the regions it serves.

Mission and Values

The company's mission is clear: "To be the best supplier of refreshing beverages...period." This commitment is reflected in core values emphasizing respect, collaboration, hard work, and adaptability.

GPC invests in its employees, customers, and communities, striving to supply beverages that people love.

Locations

GPC operates four distribution centers across the Midwest:

• La Crosse, Wisconsin: The original hub of GPC's operations, serving as the cornerstone of growth and innovation.
• Rochester, Minnesota: The Rochester facility was honored as Pepsi-Cola North America Beverages' Bottler of the Year.
• Mankato, Minnesota: A key location contributing to GPC's extensive distribution network.
• Decorah, Iowa: Expanding GPC's reach to ensure comprehensive service across the region.
• Rochester, MN, USA: Serving as a central location for operations and distribution.

Rebranding and Future Outlook

In 2023, GPC rebranded from Gillette Pepsi to GPC, marking a significant step forward while honoring its rich legacy.

This rebranding positions the company for future growth, building on a strong foundation while embracing new opportunities.

GPC's dedication to its mission and values has fostered strong relationships with customers and communities, ensuring its status as a leading beverage distributor in the Midwest.