Friendly's (RRC Restaurants)

Friendly's Restaurants, established in 1935 by brothers S. Prestley and Curtis Blake in Springfield, Massachusetts, has long been a cherished dining destination on the East Coast.

Originating as a modest ice cream shop, Friendly's has evolved into a full-service restaurant chain renowned for its diverse menu offerings and family-friendly atmosphere.

Menu Offerings

Friendly's menu features a wide array of classic American dishes, including signature burgers, sandwiches, salads, and a variety of ice cream desserts.

Recent menu innovations include items such as the Tater Kegs appetizer, $100,000 Cobb Salad, Grilled Chicken Mozza SuperMelt®, Doritos® Cool Ranch® ChoppedCheese Burger, and Bangin’ Beef Stroganoff.

These additions reflect Friendly's commitment to offering both traditional favorites and contemporary creations to satisfy a broad range of tastes.

Ice Cream Creations

As a pioneer in the ice cream industry, Friendly's offers an extensive selection of flavors and desserts.

Customers can enjoy classic sundaes, cones, and dishes, with options to customize their treats with a variety of toppings.

Notable offerings include the Hunka Chunka PB Fudge® Lava Cake and the Strawberry Shortcake Sundae, showcasing the brand's dedication to delivering indulgent and innovative ice cream experiences.

Locations and Expansion

With over 130 locations across the East Coast, Friendly's has a significant presence in states such as Massachusetts, Connecticut, Florida, Delaware, Maryland, New Jersey, New York, New Hampshire, Pennsylvania, South Carolina, and Maine.

The company continues to explore opportunities for growth, including the introduction of new restaurant formats like the Friendly’s Café, a fast-casual concept emphasizing convenience and modern dining experiences.

Recent Developments

In January 2021, Friendly's was acquired by Amici Partners Group, LLC, a seasoned investor group with a strong background in the restaurant industry.

This acquisition has led to the revitalization of the brand, with a focus on menu innovation, enhanced customer experiences, and the introduction of a new loyalty program.

The leadership team, including CEO Craig Erlich, is dedicated to preserving Friendly's legacy while adapting to evolving consumer preferences.

Locations

Friendly's operates numerous locations across the East Coast, including:

• Wilmington, DE, USA
• Hockessin, DE, USA

These establishments continue to serve loyal patrons and attract new customers seeking a welcoming dining experience.

Friendly's Restaurants remains a beloved institution, offering a blend of classic and contemporary American cuisine in a family-friendly setting.

With a rich history and a forward-looking approach, Friendly's continues to delight guests with its signature dishes and innovative offerings.