FreshDirect

FreshDirect is a pioneering online grocery delivery service that has been serving the New York metropolitan area since 2002. Founded by Joe Fedele, Jason Ackerman, and David McInerney, the company has grown to become a leading provider of fresh food delivery. It offers a wide range of products including fresh produce, meats, seafood, dairy, and prepared meals.

The company operates from a state-of-the-art facility in the Bronx, New York. This facility houses a 400,000-square-foot distribution center equipped with individually temperature-controlled areas for various food categories. This ensures optimal freshness and quality.

FreshDirect's commitment to sustainability is evident in its use of 100% recyclable woven bags for deliveries. This approach eliminates the need for cardboard boxes and significantly reduces waste.

In addition to its core grocery delivery services, FreshDirect has expanded its offerings. These include prepared foods and catering options, providing ready-to-eat meals, deli selections, and catering services such as antipasti, appetizers, and cheese boards.

The company also launched FoodKick in 2016, an on-demand service catering to urban dwellers. FoodKick offers a curated selection of food, alcohol, and essentials delivered in as little as an hour.

FreshDirect's dedication to quality is reflected in its direct relationships with suppliers, growers, and farmers. This allows the company to source the freshest and best-tasting products.

It serves customers across seven states, including the metropolitan areas of New York City, Philadelphia, and Washington D.C.

Physical Retail

In May 2025, FreshDirect ventured into physical retail by opening a temporary pop-up store in Southampton, New York. This location, known as FreshDirect on Main, offers a curated selection of local products, including farm-fresh produce, small-batch cheeses, and seasonal items. It provides customers with an in-person shopping experience.

Locations

• NYC, NY, USA – Headquarters and main operations center.
• Bronx, NY, USA – Distribution facility with temperature-controlled areas.
• Yonkers, NY, USA
• Mount Vernon, NY, USA
• Southampton, NY, USA – Temporary pop-up retail store.

Current Operations

As of July 2025, FreshDirect continues to operate its headquarters in the Bronx, New York, maintaining a strong presence in the New York metropolitan area. The company focuses on serving customers throughout this region with an emphasis on quality, freshness, and sustainability.