Fender
Fender Overview
Industry
About Fender
Fender Musical Instruments Corporation, commonly known as Fender, is a renowned American manufacturer and marketer of musical instruments and amplifiers. Established in 1946 by Clarence Leonidas "Leo" Fender in Fullerton, California, the company has significantly influenced the music industry.
Fender is recognized for its innovative designs and high-quality products that have shaped the sound of modern music.
Product Lineup
Fender's product range includes electric and acoustic guitars, bass guitars, amplifiers, and accessories.
Some of the most iconic models are the Stratocaster and Telecaster guitars, along with the Precision and Jazz Bass guitars. These have been essential in genres like rock, jazz, and blues.
Brands Owned by Fender
- Squier: Offers more affordable versions of Fender's classic models for wider accessibility.
- Gretsch: Known for distinctive hollow-body guitars popular in rockabilly and jazz.
- Jackson: Specializes in high-performance guitars favored by heavy metal and hard rock musicians.
- EVH: Founded by guitarist Eddie Van Halen, producing instruments reflecting his innovative style.
- Charvel: Focuses on custom and high-performance guitars often used in hard rock and metal genres.
- Bigsby: Famous for its vibrato tailpieces that add unique tonal qualities to guitars.
- PreSonus: Provides digital audio workstations and scorewriters for modern musicians and producers.
Custom Shop
The Custom Shop division, established in 1987, specializes in creating custom, limited-edition, and high-end guitars.
This allows musicians to own unique instruments tailored to their preferences.
Locations and Facilities
Fender operates several facilities worldwide, including its headquarters in Los Angeles, California, and a manufacturing plant in Corona, California.
The company also has a significant presence in Scottsdale, Arizona, with a major facility.
In addition, Fender is expanding its operations with a planned co-headquarters in Phoenix, Arizona, set to open in 2025.
Additional location includes:
- Mesa, AZ, USA
Industry Impact
Fender's influence on the music industry is profound. Its instruments are played by countless legendary musicians across various genres.
The company remains dedicated to quality, innovation, and supporting musical expression worldwide.