Elorea

Elorea is a fragrance brand that seamlessly blends traditional Korean elements with modern aesthetics, offering a unique olfactory experience that honors Korea's rich cultural heritage.

Founded in January 2022 by Korean American couple Wonny Lee and Su Min Park, Elorea's name is a fusion of "Elements" and "Korea," reflecting its mission to introduce Korean-inspired fragrances to the global market.

Product Collection

The brand's inaugural collection, "The Elements," features four gender-neutral Eau de Parfums: Heaven, Earth, Fire, and Water.

Each scent is inspired by the four trigrams of the Korean national flag, known as the Taegeukgi, and is crafted using ingredients sourced directly from South Korea.

These fragrances are categorized into floral, woody, fresh, and warm notes, offering a diverse sensory experience that appeals to a wide audience.

Expanded Product Line

In addition to perfumes, Elorea has expanded its product line to include scented candles and hand care items.

The candles are made from a soy and coconut wax blend and are available in the same four signature scents.

They are housed in luxurious matte black containers with gold interiors, complementing the brand's elegant aesthetic.

Hand creams are also offered, infused with the brand's signature fragrances and designed to nurture both mind and body.

Commitment to Quality and Sustainability

Elorea's commitment to quality and authenticity is evident in its meticulous sourcing of ingredients and careful crafting of each product.

The brand emphasizes sustainability and luxury, ensuring that all products are vegan, cruelty-free, and free from harmful materials such as parabens, phthalates, and sulfates.

Locations

Elorea's flagship store is located at 41 Spring Street in New York City, offering customers an immersive experience that reflects the brand's dedication to cultural storytelling and sensory exploration.

In Los Angeles, Elorea has established a presence in the historic Chapman Court building in Koreatown, providing a space that artfully fuses Korean heritage with modern perfumery.

Additional locations include:

• Glendale, CA, USA
• NYC, NY, USA

Cultural Initiatives

Elorea actively supports various organizations that promote Korean heritage and community, including:

• Korean American Association of Greater New York
• Korean American Story
• Korean Community Services of Metropolitan New York
• Civil Arts
• Yori Chunsa
• Hado Haenyeo Choir

Through its thoughtfully crafted products and cultural initiatives, Elorea offers a distinctive perspective on Korean-inspired luxury, inviting customers to experience the essence of Korea through the art of fragrance.