David's Bridal

David's Bridal: Leading Wedding Attire Retailer

David's Bridal specializes in wedding attire and formal wear, offering a comprehensive range of products for various occasions. Established in 1950, the company has grown to operate nearly 300 locations across the United States, Canada, and the United Kingdom.

Product Offerings

The company provides a diverse selection of bridal gowns including exclusive designer collections and affordable options. Bridesmaids dresses come in various styles and sizes to promote inclusivity and diversity.

Occasion dresses are available for proms, homecomings, and other special events in multiple styles. Accessories include jewelry, handbags, shoes, veils, and headpieces to complete the bridal ensemble. Gifts for the bridal party and guests, including personalized keepsakes, are also offered.

Services

• Alterations: Expert seamstresses provide personalized fitting services to ensure garments are tailored perfectly.
• Online planning tools: Digital resources such as wedding checklists and vision boards help brides organize their special day.
• Pearl Media Network: An AI-powered wedding planning platform offering vendor marketplaces, registries, and curated content.

Recent Developments

In March 2025, David's Bridal appointed Kelly Cook as CEO, marking a strategic shift toward becoming a bridal media powerhouse. The company is expanding into new categories beyond wedding dresses, including men's suits, rentals, swimwear, and occasion dresses through partnerships with external vendors. This approach aims to enhance scalability and profitability.

Locations

David's Bridal operates numerous locations across the United States, Canada, and the United Kingdom. Notable U.S. locations include:

• Lafayette, LA, USA: Serving the local community with a wide selection of bridal and formal wear.
• Gary, IN, USA: Providing personalized services and a diverse range of gowns.
• Merrillville, IN, USA: Offering an extensive collection of wedding attire and accessories.
• Goodyear, AZ, USA: Catering to brides in the Phoenix metropolitan area with various styles and sizes.
• Peoria, AZ, USA: Serving the West Valley region with a comprehensive selection of gowns and formal wear.
• Rockford, IL, USA: Providing expert fitting services and wide dress selections for Northern Illinois brides.