CORE Foodservice

CORE Foodservice is a leading North American foodservice sales agency specializing in providing comprehensive solutions tailored to the evolving needs of the foodservice industry. Established as a reimagined entity by Acosta in 2021, following the acquisition of The CORE Group, the company has rapidly positioned itself as a strategic partner for food and beverage brands aiming to navigate the complexities of the modern marketplace.

With a dedicated team of over 750 customer-facing sales associates, CORE Foodservice offers a wide array of services designed to drive growth and innovation.

Service Offerings

• Field Sales: Engaging directly with operators, conducting sales training, product demonstrations, and distributor support to enhance performance.
• Corporate Distribution: Developing robust sales execution strategies and ensuring seamless coordination and communication across channels.
• Chain Sales: Fostering top-tier relationships with major chain restaurants, leveraging culinary resources, trend information, and menu insights to drive significant volume through distribution.
• Non-Commercial: Maintaining strong relationships with contract manufacturers and group purchasing organizations, focusing on sectors like healthcare, education, business, and lodging.
• K-12 Schools: Securing new menu placements and providing comprehensive bid management to support the educational sector.
• Military: Collaborating with clients to build robust channel strategies, managing relationships with prime vendors and military bases worldwide.
• C-Store: Leveraging convenience store headquarter relationships to drive foodservice growth, ensuring alignment with the broader sales team.

In May 2024, CORE Foodservice expanded its capabilities by acquiring The Culinary Edge (TCE), a renowned food and beverage innovation consultancy. This strategic move enhanced CORE's ability to offer services such as restaurant creation, product and menu development, brand identity, and operational design, further solidifying its position in the chain restaurant segment.

Technology and Analytics

CORE Foodservice supports its operations with a robust technological infrastructure. Their customized CRM platform, developed in collaboration with Salesforce, facilitates efficient communication and strategy execution across sales teams.

The company also utilizes advanced analytics tools, including Power BI, to manage vast data within the foodservice industry. This enables more qualified targeting and collaborative business growth.

Locations

With a strong presence across North America, CORE Foodservice operates 58 local sales and support facilities, ensuring localized execution and accountability.

Their offices are strategically located in:

• Albany, NY
• Atlanta, GA
• Chicago, IL
• Dallas, TX
• Denver, CO
• Houston, TX
• Los Angeles, CA
• New York, NY
• Philadelphia, PA
• San Francisco, CA, USA
• Seattle, WA
• Vancouver, BC

Workplace Culture

CORE Foodservice has been certified as a Great Place to Work, with 87% of employees affirming the company's commitment to fostering a collaborative, inclusive, and innovative environment.