Chili's Grill & Bar

Chili's Grill & Bar is a prominent American casual dining restaurant chain renowned for its vibrant atmosphere and diverse menu offerings. Established in 1975 by Larry Lavine in Dallas, Texas, Chili's has grown into a global brand, operating over 1,600 locations worldwide.

Menu Offerings

Chili's menu features a fusion of American and Tex-Mex cuisines, catering to a wide range of tastes. Signature items include sizzling fajitas, mouth-watering burgers, and a variety of appetizers like the Triple Dipper platter.

The restaurant also offers a selection of salads, sandwiches, and desserts, ensuring a satisfying dining experience for all guests.

Global Presence

With a strong presence in the United States, Chili's has expanded internationally, establishing locations in countries such as Canada, Mexico, the United Arab Emirates, and Malaysia.

In Malaysia, Chili's operates several outlets in

• Kuala Lumpur's Bangsar Shopping Centre
• Suria KLCC
• Penang's G Hotel

Recent Developments

In recent years, Chili's has focused on revitalizing its brand to appeal to a younger demographic. This strategy includes innovative marketing campaigns and menu updates.

For instance, the "Ride the Dente" campaign, launched in February 2025, promotes their signature margarita in a fun and engaging manner.

Locations

Chili's operates numerous locations across the United States, including cities like

• Lone Tree, CO
• Franklin, TN
• Phoenix, AZ
• Chula Vista, CA
• Chesapeake, VA

Internationally, Chili's has established a presence in countries such as Malaysia, with outlets in Kuala Lumpur's Bangsar Shopping Centre and Suria KLCC, as well as in Penang's G Hotel.