Centerfield

Centerfield is a technology-driven marketing and customer acquisition company that specializes in delivering outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands across various industries.

Founded in 2011 and headquartered in Los Angeles, California, Centerfield has grown to become a significant player in the digital marketing landscape, employing over 1,000 employees across multiple offices.

Proprietary Platform: Dugout™

At the core of Centerfield's offerings is its proprietary platform, Dugout™, which automates end-to-end customer acquisition by engaging in-market consumers through multiple channels including search, display, and social media.

This platform enables brands to reach potential customers early in their buying journey and guide them seamlessly through the conversion process.

Services Overview

Centerfield's services are organized into three primary categories:

• Marketing Services: Managing performance media for some of the world's largest brands, building bespoke digital experiences to improve engagement and conversion. Includes paid search, affiliate management, first-party data insights, full-funnel attribution, paid social, personalized experiences, multivariate testing, and the Dugout™ platform.
• Sales Services: Handling over 25 million phone calls, chats, emails, and SMS for Fortune 100 companies in B2B, home services, e-commerce, and insurance. Encompasses inbound calls, appointment setting, SMS & email, outbound calls, AI-powered selling, and chat.
• Proprietary Audiences: Digital brands such as Business.com, AutoInsurance.com, and BroadbandNow.com engage with more than 200 million in-market shoppers annually. Platforms target business decision-makers, insurance shoppers, e-commerce shoppers, homeowners, and more.

Industry Expertise

Centerfield's expertise spans several industries including residential services, insurance, business services, and e-commerce.

In residential services, they deliver over 2 million new sales annually for leading brands and wireless service providers.

For insurance, they provide qualified consumers to auto, home, life, health, Medicare, and commercial insurance companies and agents at scale.

Their flagship B2B properties reach over 3 million business decision-makers monthly, helping clients generate millions in sales and acquire new customers.

In e-commerce, Centerfield's brands, including Savings.com and TheSeniorList.com, help leading brands drive significant consumer purchases in online retail, senior products, services, and education.

Awards and Work Environment

Centerfield's commitment to innovation and growth has been recognized by Inc. 5000, with multiple honors including a ranking of No. 4,887 in 2024.

The company offers a robust benefits package prioritizing diversity, wellness, and professional development, contributing to a positive and productive work environment.

Locations

Centerfield operates offices in:

• Cambridge, MA, USA
• Boston, MA, USA
• Los Angeles, California (headquarters)

Overall, Centerfield leverages its proprietary technology and data-driven strategies to provide comprehensive marketing and sales solutions, enabling brands to effectively acquire and retain customers across various industries.