Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company that specializes in providing premium coffee products to individuals who appreciate American values. Established in 2014 by former U.S. Army Green Beret Evan Hafer, BRCC has grown into a prominent brand known for its commitment to quality and support for veterans, active-duty military personnel, and first responders.

The company offers a diverse range of coffee products, including ground and whole-bean coffees, as well as ready-to-drink beverages. Their offerings are available through various channels, such as online direct-to-consumer subscriptions, retail locations, and partnerships with prominent retailers.

In addition to its coffee products, BRCC has expanded its brand by launching Coffee or Die Magazine, an online publication covering military, veteran affairs, law enforcement, and coffee culture.

Locations

As of August 2025, BRCC operates numerous locations across the United States, providing a full espresso bar, a variety of coffee blends, and a selection of grab-and-go menu items for breakfast, lunch, and sweets.

• Many locations feature drive-thru services and complimentary Wi-Fi.
• Locations include Mesa, Arizona; San Antonio, Texas; Frisco, Texas; Waco, Texas; Clarksville, Tennessee.
• Additional offices can be found in San Antonio, Frisco, Waco, Clarksville, and multiple locations in Mesa.

Mission and Values

The company's mission is deeply rooted in supporting the American way of life, with a strong emphasis on honoring those who serve the nation. Through its products, services, and community engagement, Black Rifle Coffee Company continues to build a loyal customer base that shares its values and appreciation for quality coffee.