Baja Fresh

Baja Fresh is a fast-casual Tex-Mex restaurant chain that emphasizes fresh, handmade Mexican cuisine. Founded in 1990 in Newbury Park, California, the company has grown to operate numerous locations across the United States.

The chain is known for its commitment to using fresh ingredients, avoiding fillers, and not utilizing freezers or microwaves in its food preparation.

Menu Offerings

The menu features a variety of Mexican-inspired dishes, including made-to-order burritos, tacos, quesadillas, nachos, and salads.

Each restaurant offers a self-serve salsa bar, allowing customers to customize their meals with a selection of fresh salsas.

The company prides itself on providing flavorful and nutritious options, catering to those seeking healthier alternatives to traditional fast food.

Corporate History

In 2007, Baja Fresh expanded its portfolio by acquiring La Salsa Fresh Mexican Grill, another fast-casual Tex-Mex chain.

Both brands have shared corporate headquarters and have been managed under the same ownership.

In 2016, Baja Fresh was acquired by MTY Food Group, a Canadian franchisor, for $27 million.

At the time of the acquisition, the chain operated 162 restaurants in the United States, Dubai, and Singapore, most of which were franchised.

Company Size and Locations

As of late September 2024, Baja Fresh had 80 locations, with the majority situated along the western coast of the United States.

Additional notable locations include:

• Pasadena, CA, USA
• Los Angeles, CA, USA

Reputation

Baja Fresh's commitment to freshness and quality has made it a popular choice for those seeking authentic Mexican flavors in a fast-casual setting.