American Greetings

American Greetings is a leading global company specializing in the creation and distribution of greeting cards, gift wrap, party goods, and digital greetings. Founded in 1906 by Jacob Sapirstein in Cleveland, Ohio, the company has grown to become the world's second-largest greeting card producer, following Hallmark Cards.

Over the years, American Greetings has expanded its product offerings to include a diverse range of items such as stationery, calendars, and educational products. The company markets its products under several well-known brands, including American Greetings, Papyrus, Recycled Paper Greetings, and Carlton Cards.

In addition to its physical products, American Greetings has embraced the digital era by offering electronic greetings through its AG Interactive division. This division provides e-cards and celebrations content via proprietary technology platforms and apps, catering to the growing demand for online greetings.

Global Presence and Headquarters

The company operates globally, with a significant presence in the United States, Canada, South Africa, Australia, and New Zealand.

Its headquarters are located in Westlake, Ohio, a suburb of Cleveland. In 2016, American Greetings moved its headquarters to a custom-built 660,000-square-foot facility known as the "Creative Studios," which houses photo and art studios, workshop spaces, and lounges.

History and Innovation

American Greetings has a rich history of innovation and adaptation. In 1929, the company pioneered the commercialization of greeting cards by introducing self-serve store displays, making cards more accessible to the public. During World War II, it produced patriotic cards to help families stay connected.

The company also expanded internationally by acquiring Carlton Cards in Canada in 1956.

Recent Innovations and Partnerships

In recent years, American Greetings has continued to innovate by partnering with popular brands and characters. For instance, in April 2025, the company announced a digital Advent calendar in collaboration with Peanuts Worldwide, celebrating the 75th anniversary of the Peanuts franchise.

Financial Overview and Ownership

As of 2024, American Greetings reported earnings before interest, taxes, depreciation, and amortization (EBITDA) of approximately $288 million.

In August 2024, reports indicated that the private equity firm Clayton, Dubilier & Rice (CD&R), which acquired a majority stake in American Greetings in 2018, was exploring options, including a potential sale of the company.

Locations

American Greetings operates several locations across the United States, supporting extensive operations and distribution networks. These include:

• Gulfport, Mississippi
• Conroe, Texas
• Baltimore, Maryland

These offices ensure that their products are available to customers nationwide.

Summary

American Greetings has a longstanding tradition of providing a wide array of products designed to help people celebrate life's special moments. Through continuous innovation and adaptation, the company remains a significant player in the celebrations marketplace.

It offers both traditional and digital products to meet the evolving needs of its customers.