AMB Sports & Entertainment

AMB Sports and Entertainment (AMBSE) is a prominent organization based in Atlanta, Georgia. It encompasses several major entities in the sports and entertainment industry. AMBSE is part of the Blank Family of Businesses and includes the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.

Atlanta Falcons and Atlanta United FC

The Atlanta Falcons, established in 1965 and acquired by Arthur M. Blank in 2002, are a leading NFL team known for their competitive performance and community engagement. They play home games at Mercedes-Benz Stadium, which opened in August 2017.

Atlanta United FC joined Major League Soccer in 2017 and quickly became a formidable force in the league. It has set multiple records, including season ticket sales and single-game attendance, and won the MLS Cup in 2018.

Mercedes-Benz Stadium

Mercedes-Benz Stadium is renowned for its innovative design and fan-centric amenities. In April 2024, AMBSE upgraded the stadium's event experiences by implementing a Wi-Fi 6E-enabled network to ensure seamless connectivity for guests and staff.

The stadium also introduced the Delta Fly-Through Lanes, a biometric entry system that allows fans to enter without scanning tickets or tapping phones, streamlining the guest experience.

Other Ventures

Atlanta Drive Golf Club is one of six founding members of the Tomorrow Golf League (TGL), participating in its inaugural season starting in early 2025.

PGA TOUR Superstore operates nationwide, offering golf and tennis enthusiasts a vast selection of equipment and apparel.

Community Engagement and Innovation

In February 2025, Emory Healthcare became a Founding Partner of AMBSE. It serves as the Official Team Healthcare Provider for Atlanta United and contributes to health initiatives in the Atlanta community.

Additionally, in August 2024, AMBSE partnered with Wicket, a facial authentication technology provider, enhancing the stadium's frictionless experience with facial ticketing and payments.

Locations

• Atlanta, GA, USA
• Atlanta, GA, US

Overall, AMB Sports and Entertainment exemplifies a dynamic and innovative approach to sports and entertainment. It continually enhances fan experiences and contributes to the Atlanta community.