Advantage Solutions

Advantage Solutions Inc. is a leading provider of outsourced sales, marketing, and technology solutions, specializing in connecting consumer goods manufacturers with retailers to drive demand and enhance brand presence.

Founded in 1987 by Sonny King in Irvine, California, the company has experienced significant growth through both organic expansion and strategic acquisitions.

It serves a diverse clientele that includes over 4,000 consumer packaged goods (CPG) brands and numerous retailers across various channels such as grocery, mass, big box, drug, and convenience stores.

Corporate Location and Workforce

In 2023, Advantage Solutions relocated its corporate headquarters to St. Louis, Missouri, while retaining its Irvine office as a collaboration hub.

It operates other key offices across North America and employs a team of more than 60,000 associates in the U.S. and Canada, reflecting its substantial presence in the industry.

Services and Capabilities

Advantage Solutions offers a comprehensive suite of services designed to help brands and retailers:

• Generate demand
• Get products into the hands of consumers
• Optimize their presence both in-store and online

These services include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media, private brand strategy, and supply chain solutions.

The company emphasizes a data- and technology-driven approach, leveraging proprietary technology, artificial intelligence, and extensive insights to deliver results with speed and precision.

Public Offering and Market Presence

In October 2020, Advantage Solutions became a publicly traded company through a merger with the special-purpose acquisition company (SPAC) Conyers Park II Acquisition Corp.

The transaction valued the business at approximately $5.2 billion. It started trading on the Nasdaq Global Select Market under the ticker “ADV” starting October 29, 2020.

Mission and Core Values

The company's mission is to empower people, advance purpose, and deliver performance. It aims to be a trusted partner that helps clients sell more while spending less.

It also focuses on enriching lives by connecting people to products and experiences through a culture that prioritizes people, leads with insights, and executes relentlessly.

Locations

Advantage Solutions operates in various locations across the United States, including:

• Atlanta, GA
• Winston-Salem, NC
• Juneau, AK
• Overland Park, KS
• Fort Collins, CO
• Arvada, CO
• New Orleans, LA
• Fargo, ND
• Phoenix, AZ
• Denver, CO
• Reno, NV
• Everett, WA
• Bensalem, PA
• Norristown, PA
• Mobile, AL
• Hillsboro, OR
• Evansville, IN
• Gilbert, AZ
• Joliet, IL
• Oklahoma City, OK
• San Francisco, CA
• Winston-Salem, NC, USA
• Juneau, AK, USA
• Overland Park, KS, USA
• Fort Collins, CO, USA
• Arvada, CO, USA
• New Orleans, LA, USA
• Fargo, ND, USA
• Phoenix, AZ, USA
• Denver, CO, USA
• Reno, NV, USA
• Everett, WA, USA
• Bensalem, PA, USA
• Norristown, PA, USA
• Mobile, AL, USA
• Hillsboro, OR, USA
• Evansville, IN, USA
• Gilbert, AZ, USA
• Joliet, IL, USA
• Oklahoma City, OK, USA
• San Francisco, CA, USA