10 Peet's Coffee Inc.
10 Peet's Coffee Inc.
Industry
About 10 Peet's Coffee Inc.
Peet's Coffee, established in 1966 by Alfred Peet in Berkeley, California, is a renowned specialty coffee roaster and retailer. The company introduced the U.S. market to darker roasted Arabica coffee, offering blends like French Roast and espresso-grade beans.
Peet's provides freshly roasted beans, brewed coffee, espresso beverages, and bottled cold brew. Their products are available in over 14,000 grocery stores across the United States.
Ownership and Corporate Structure
In 2012, Peet's was acquired by JAB Holding Company, a German investment group, for $977.6 million. This acquisition led to the formation of JDE Peet's in 2015, merging Peet's with Jacobs Douwe Egberts.
JDE Peet's is a Dutch multinational coffee and tea company headquartered in Amsterdam. It owns over 50 beverage brands, including Peet's Coffee, Jacobs, L'OR, and Douwe Egberts.
Locations
As of 2025, Peet's operates over 250 retail locations across 13 states. The states include California, Colorado, Illinois, Maryland, Massachusetts, Nevada, New York, Oregon, Tennessee, Texas, Virginia, and Washington.
The company has also expanded internationally, opening a location in Shanghai, China, in 2018.
Additional significant locations for 10 Peet's Coffee Inc. include:
- San Francisco, CA, USA
- Torrance, CA, USA
- Los Angeles, CA, USA
- Sacramento, CA, USA
- Chicago, IL, USA
Product Range and Innovation
Peet's offers a diverse range of products, including various coffee blends, teas, and food items. They provide options for different roast levels, decaffeinated coffees, and specialty drinks.
The company emphasizes sustainability and quality, sourcing beans responsibly and roasting them to highlight their unique flavors.
In recent years, Peet's has introduced new offerings such as the Ultra Coffee Concentrate, allowing customers to enjoy coffeehouse-quality beverages at home.
They have expanded their menu to include all-day breakfast options and seasonal beverages. Peet's continues to innovate, aiming to meet evolving consumer preferences while maintaining its commitment to quality and sustainability.
Summary
Peet's Coffee has a rich history of introducing high-quality, dark roasted coffee to the American market. Through expansion and product innovation, the company remains a significant player in the coffee industry.
It offers a wide array of products to cater to diverse consumer tastes and maintains strong commitments to sustainability and quality.